January 7, 2025 Tuesday Learning Lab: "Outcome Selling, Not Product Selling" (01/07/2025)

Tue, 07 Jan 2025 17:30:00 GMT

Don't miss this month's Tuesday Learning Lab designed to increase your network and enhance your professional growth

Outcome Selling, Not Product Selling

January 7, 2025
11:30 am
Featured Speaker: Bruce Felber, MAS, The Image Group

How to get the "big picture" by focusing on overall client outcomes rather than individual product (commodity or transactional) sales.

The session will focus on these disciplines:

Probing to Determine Your Customer's Needs

Asking the Right Questions

Offering a Campaign or Continuity Program to Deliver the Outcome

Building a Program or Campaign

Price, Bidding & Competition

Billing for Your Time

Protecting Your Ideas

Why discover more about Customer Needs?

Why understand the concept of Outcome Selling vs. Product Selling?

Understand the Outcome = Understand the Campaign

Talk to the “economic buyer” or decision maker

Register

January 29, 2025 Wild Wednesday Webinar: “5 Big Trends Dominating the Branded Merch Game (and How to Win)" (01/29/2025)

Wed, 29 Jan 2025 17:30:00 GMT

Don't miss this month's Wild Wednesday Webinar designed to increase your network and enhance your professional growth

5 Big Trends Dominating the Branded Merch Game (and How to Win)

January 29, 2025
11:30 am
Featured Speaker: Bobby Lehew, commonsku

Virtually every major media outlet, from The New York Times to Vogue, now highlights stories celebrating merch. Why? “Merch madness” has entered a new era, where brand expression and personal identity create a bold opportunity for those who understand the cultural zeitgeist and learn to seize its power and use it effectively. As merch pros, if we prepare for this opportunity, we can reshape our selling positions and our businesses to reap extraordinary benefits now and in the future. Join Bobby Lehew as he shares examples from the world's best merch stories –from Johnnie Walker to A24 to Glossier and Apple– and learn how these brands embrace merch to cut through the noise of distraction to impact their fans who matter most.

You’ll learn:

How younger buyers now think about merch

How the world now views merch and why that new perspective matters

How fan-fueled engagement has radically reshaped the merch experience

Why merch is the OG of social impact marketing

How to think bolder, better, and bigger about the opportunities in 2025

The #1 differentiator that will help you position your business to win

Register

PPAMidwest upcoming events

January 7, 2025 Tuesday Learning Lab: "Outcome Selling, Not Product Selling" (01/07/2025)

Outcome Selling, Not Product Selling

January 7, 2025
11:30 am
Featured Speaker: Bruce Felber, MAS, The Image Group

January 29, 2025 Wild Wednesday Webinar: “5 Big Trends Dominating the Branded Merch Game (and How to Win)" (01/29/2025)

5 Big Trends Dominating the Branded Merch Game (and How to Win)

January 29, 2025
11:30 am
Featured Speaker: Bobby Lehew, commonsku

PPAMidwest upcoming events

January 7, 2025 Tuesday Learning Lab: "Outcome Selling, Not Product Selling" (01/07/2025)

Outcome Selling, Not Product Selling

January 7, 2025 11:30 amFeatured Speaker: Bruce Felber, MAS, The Image Group

January 29, 2025 Wild Wednesday Webinar: “5 Big Trends Dominating the Branded Merch Game (and How to Win)" (01/29/2025)

5 Big Trends Dominating the Branded Merch Game (and How to Win)

January 29, 2025 11:30 amFeatured Speaker: Bobby Lehew, commonsku

January 7, 2025
11:30 am
Featured Speaker: Bruce Felber, MAS, The Image Group

January 29, 2025
11:30 am
Featured Speaker: Bobby Lehew, commonsku