Don't miss this month's Wild Wednesday Webinar designed to increase your network and enhance your professional growth

5 Big Trends Dominating the Branded Merch Game (and How to Win)

January 29, 2025
11:30 am
Featured Speaker: Bobby Lehew, commonsku

Virtually every major media outlet, from The New York Times to Vogue, now highlights stories celebrating merch. Why? “Merch madness” has entered a new era, where brand expression and personal identity create a bold opportunity for those who understand the cultural zeitgeist and learn to seize its power and use it effectively. As merch pros, if we prepare for this opportunity, we can reshape our selling positions and our businesses to reap extraordinary benefits now and in the future. Join Bobby Lehew as he shares examples from the world's best merch stories –from Johnnie Walker to A24 to Glossier and Apple– and learn how these brands embrace merch to cut through the noise of distraction to impact their fans who matter most.

You’ll learn:

• How younger buyers now think about merch
• How the world now views merch and why that new perspective matters
• How fan-fueled engagement has radically reshaped the merch experience
• Why merch is the OG of social impact marketing
• How to think bolder, better, and bigger about the opportunities in 2025
• The #1 differentiator that will help you position your business to win

Register